Case Study
SEO Optimization, Technical Fixes & Odoo Enhancements
AC Solar Warehouse operates Odoo-based e-commerce websites serving customers in both the Australian and United States markets.
The client approached us to improve the websites' SEO performance, search visibility, and technical health, while also addressing website issues and implementing required enhancements.
Our work focused on optimizing the client's existing Odoo websites rather than developing them from scratch.
We worked across both regional websites, taking into account the requirements of their respective target markets and search audiences.
The client already had established Odoo e-commerce websites, but several areas required attention from both an SEO and technical perspective.
The key challenges included:
The objective was to improve the existing websites while maintaining their current Odoo infrastructure.
We took a research-driven approach combining SEO analysis, SEMrush research, technical investigation, Odoo research, and website enhancements.
The work was carried out across both the Australia and United States websites, with optimization efforts aligned with each target market.
We reviewed both websites to identify technical and on-page SEO opportunities.
Our analysis included:
Since the client operates across two different markets, we considered the Australian and US search landscapes separately.
We researched relevant search terms and optimization opportunities for each market rather than treating both websites as a single SEO property.
This helped us identify market-specific opportunities around:
SEMrush was used as an important part of the research and optimization workflow.
We used it to:
The findings from the analysis were then translated into practical optimization work across the websites.
Because both websites were built on Odoo, we researched the platform's native SEO capabilities and available plugins/modules before implementing solutions.
This included researching:
We evaluated available solutions based on the specific requirement instead of blindly adding third-party plugins.
Alongside SEO work, we handled various website fixes and enhancement requests.
This involved investigating existing functionality, identifying the underlying issue, researching the appropriate Odoo-based solution, and implementing the required changes.
The focus was on improving the existing websites while minimizing unnecessary changes to their core structure.
We worked on improving the technical and on-page foundation required for better search-engine visibility.
This included reviewing and addressing areas such as:
Instead of rebuilding the client's websites, we provided a targeted SEO and technical optimization strategy across both Odoo-based e-commerce properties.
The solution combined:
Our contribution focused primarily on the SEO and technical optimization side rather than the original development of the websites.
Key responsibilities included:
Our work helped strengthen the SEO and technical foundation of both the Australian and United States websites while allowing the client to continue using their existing Odoo infrastructure.
The engagement provided the client with:
Market-specific SEO optimization
Better understanding of keyword opportunities
Improved on-page SEO
Identification and resolution of technical SEO issues
Research-backed Odoo/plugin solutions
Targeted website fixes and enhancements
A stronger foundation for ongoing organic search efforts across both markets
This project demonstrates that effective SEO for an e-commerce business operating across multiple markets requires more than simply adding keywords to pages.
We combined SEMrush research, market-specific SEO analysis, technical troubleshooting, Odoo research, plugin evaluation, and practical website optimization to improve two existing e-commerce properties serving different geographic markets.
Rather than rebuilding the websites, our approach focused on making targeted, research-backed improvements to the existing Odoo infrastructure and creating a stronger foundation for organic search visibility in both Australia and the United States.
Odoo
Odoo Website & E-commerce
SEMrush
Technical SEO
On-Page SEO
Keyword Research
Competitor Research
SEO Auditing
Plugin / Module Research
HTML / CSS
JavaScript